Brand awareness survey

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1. During the last year, have you made a purchase of a product from any of the indicated categories? ^*

You can give only one answer in a row.

	Not at all	Less often than once a month	Once a month	Several times a month	Once a week	A few times a week	Everyday
Category 1	Category 1 - Not at all	Category 1 - Less often than once a month	Category 1 - Once a month	Category 1 - Several times a month	Category 1 - Once a week	Category 1 - A few times a week	Category 1 - Everyday
Category 2	Category 2 - Not at all	Category 2 - Less often than once a month	Category 2 - Once a month	Category 2 - Several times a month	Category 2 - Once a week	Category 2 - A few times a week	Category 2 - Everyday
Category 3	Category 3 - Not at all	Category 3 - Less often than once a month	Category 3 - Once a month	Category 3 - Several times a month	Category 3 - Once a week	Category 3 - A few times a week	Category 3 - Everyday
Category 4	Category 4 - Not at all	Category 4 - Less often than once a month	Category 4 - Once a month	Category 4 - Several times a month	Category 4 - Once a week	Category 4 - A few times a week	Category 4 - Everyday

2. What brands of the above-mentioned product categories come to your mind? ^*

3. Please indicate which of the following brands [product category] do you know? ^*

You can select several answers.

	Brand 1
	Brand 2
	Brand 3
	Brand 4

4. Please check the statement that best describes your approach when purchasing brands [product category]. * ^*

You can give only one answer.

	I always buy one - my favorite brand of this product
	I usually buy one favorite brand of this product, but sometimes I buy another
	I choose different brands of this product, and the selection criteria may be, for example, price or availability

5. Which of the following best describes your behavior when selecting a specific brand [product category]? ^*

You can give only one answer.

	I choose the brand of the highest quality regardless of the price
	I choose a brand of good quality at a reasonable price
	I choose a brand for people like me
	I choose a trustworthy brand
	I choose a brand that is unique compared to the others

6. Please think about the [brand name] brand. How likely is that you will buy this brand the next time you need [product category]? ^*

You can give only one answer.

7. Sex: ^*

You can give only one answer.

woman

man
8. Age: ^*

q

9. Place of residence: ^*

You can give only one answer.

	Village
	City up to 50,000 residents
	City of 50 thousand - 100 thousand residents
	City over 100,000 residents

10. Please specify your current professional status: ^*

You can give only one answer.

	Student
	Employee
	Unemployed
	Retired

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