The impact of advertising on the consumer

1 How often do you come across advertising messages? *

You can give only one answer.

2 What type of advertisements do you encounter most often? *

You can give only one answer.

3 Please specify which type of advertising is most useful for you when making purchasing decisions? *

You can give only one answer in a row.

not useful at all
rarely useful
moderately useful
useful
very useful
internet
radio
television
billboards / posters
flyers
cinematic
postal

4 How often have you bought a product after seeing/hearing its advertisement? *

You can give only one answer.

5 Do you like to watch / listen to advertisements? *

You can give only one answer.

6 If so, what industry are your favorite ads for? *

You can select several answers.

7 To what extent do you think the advertisement affects: *

You can give only one answer in a row.

not at all
a little
medium
significantly
very much
brand awareness
purchase of the advertised product
the price of the product
better position among competitors
brand attractiveness
aversion to the brand

8 Do you watch or listen to the commercials until the end? *

You can give only one answer.

9 If you don't watch or listen to the commercials to the end, what is the main reason? *

10 How would you rate the average ad duration? *

You can give only one answer.

11 Which of the aspects of advertising do you consider the most important? Please sort them in order from the most attractive to the least attractive in your opinion. *

Please click, drag, and drop the answer to a selected position.

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