The impact of advertising on the consumer

How often do you come across advertising messages? ^*

You can give only one answer.

What type of advertisements do you encounter most often? ^*

You can give only one answer.

	radio
	television
	internet
	large format (e.g. billboards)
	paper - (e.g. leaflets)

Please specify which type of advertising is most useful for you when making purchasing decisions? ^*

You can give only one answer in a row.

	not useful at all	rarely useful	moderately useful	useful	very useful
internet	internet - not useful at all	internet - rarely useful	internet - moderately useful	internet - useful	internet - very useful
radio	radio - not useful at all	radio - rarely useful	radio - moderately useful	radio - useful	radio - very useful
television	television - not useful at all	television - rarely useful	television - moderately useful	television - useful	television - very useful
billboards / posters	billboards / posters - not useful at all	billboards / posters - rarely useful	billboards / posters - moderately useful	billboards / posters - useful	billboards / posters - very useful
flyers	flyers - not useful at all	flyers - rarely useful	flyers - moderately useful	flyers - useful	flyers - very useful
cinematic	cinematic - not useful at all	cinematic - rarely useful	cinematic - moderately useful	cinematic - useful	cinematic - very useful
postal	postal - not useful at all	postal - rarely useful	postal - moderately useful	postal - useful	postal - very useful

How often have you bought a product after seeing/hearing its advertisement? ^*

You can give only one answer.

Do you like to watch / listen to advertisements? ^*

You can give only one answer.

	yes
	no

If so, what industry are your favorite ads for? ^*

You can select several answers.

To what extent do you think the advertisement affects: ^*

You can give only one answer in a row.

	not at all	a little	medium	significantly	very much
brand awareness	brand awareness - not at all	brand awareness - a little	brand awareness - medium	brand awareness - significantly	brand awareness - very much
purchase of the advertised product	purchase of the advertised product - not at all	purchase of the advertised product - a little	purchase of the advertised product - medium	purchase of the advertised product - significantly	purchase of the advertised product - very much
the price of the product	the price of the product - not at all	the price of the product - a little	the price of the product - medium	the price of the product - significantly	the price of the product - very much
better position among competitors	better position among competitors - not at all	better position among competitors - a little	better position among competitors - medium	better position among competitors - significantly	better position among competitors - very much
brand attractiveness	brand attractiveness - not at all	brand attractiveness - a little	brand attractiveness - medium	brand attractiveness - significantly	brand attractiveness - very much
aversion to the brand	aversion to the brand - not at all	aversion to the brand - a little	aversion to the brand - medium	aversion to the brand - significantly	aversion to the brand - very much

Do you watch or listen to the commercials until the end? ^*

You can give only one answer.

If you don't watch or listen to the commercials to the end, what is the main reason? ^*

How would you rate the average ad duration? ^*

You can give only one answer.

Which of the aspects of advertising do you consider the most important? Please sort them in order from the most attractive to the least attractive in your opinion. ^*

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j 1. humor
j 2. information about the price
j 3. usage information
j 4. information about values
j 5. personalizing the brand
j 6. expert opinions
j 7. participation of famous people
j 8. place of publication
j 9. time of publication
j 10. users' opinions
j 11. the appearance of the actors

food	cosmetics	automotive
electronic	medical	industrial
telecommunications	media	tourist
insurance	another: what?

How often do you come across advertising messages? *

What type of advertisements do you encounter most often? *

Please specify which type of advertising is most useful for you when making purchasing decisions? *

How often have you bought a product after seeing/hearing its advertisement? *

Do you like to watch / listen to advertisements? *

If so, what industry are your favorite ads for? *

To what extent do you think the advertisement affects: *

Do you watch or listen to the commercials until the end? *

If you don't watch or listen to the commercials to the end, what is the main reason? *

How would you rate the average ad duration? *

Which of the aspects of advertising do you consider the most important? Please sort them in order from the most attractive to the least attractive in your opinion. *

How often do you come across advertising messages? ^*

What type of advertisements do you encounter most often? ^*

Please specify which type of advertising is most useful for you when making purchasing decisions? ^*

How often have you bought a product after seeing/hearing its advertisement? ^*

Do you like to watch / listen to advertisements? ^*

If so, what industry are your favorite ads for? ^*

To what extent do you think the advertisement affects: ^*

Do you watch or listen to the commercials until the end? ^*

If you don't watch or listen to the commercials to the end, what is the main reason? ^*

How would you rate the average ad duration? ^*

Which of the aspects of advertising do you consider the most important? Please sort them in order from the most attractive to the least attractive in your opinion. ^*