Visual Merchandising in fashion

1. How often do you shop for fashion items?

Once a month Once every few months Once a year Occasionally

2. Which factor influences your purchase decision the most?

Price Quality Style Brand

3. How important is visual merchandising when choosing a fashion store?

Extremely important Very important Somewhat important Not important

4. What store layout attracts you the most?

Minimalist Cozy Modern Luxurious

5. Do you tend to buy items displayed on mannequins?

Always Often Sometimes Rarely Never

6. Which visual merchandising techniques catch your attention? (Select all that apply)

Window displays Lighting effects Color coordination Creative props Product grouping

7. What factors would motivate you to visit a fashion store? (Select all that apply)

Attractive exterior design Well-organized displays Sale or discounts Unique products

8. Which elements affect your perception of a fashion store's overall aesthetic? (Select all that apply)

Store signage Store layout Interior decor Music selection

9. What do you consider important for a visually appealing storefront? (Select all that apply)

Cleanliness Window displays Eye-catching signage Themed decorations

10. What improvements would you suggest to enhance the visual merchandising in fashion stores?

11. What was the most memorable window display you've seen in a fashion store? Describe it briefly.

12. In your opinion, how can visual merchandising impact a customer's shopping experience?

13. Are you more likely to explore a store that changes its visual merchandising frequently?

Yes No It does not matter

14. Which type of store window display would catch your attention the most?

Full-scale scene Product-focused Interactive Minimalist

15. How do you feel when a fashion store has cluttered or overcrowded displays?

Overwhelmed Disinterested Indifferent Distracted

16. Under what circumstances would you be more likely to make an impulse purchase?

Attractive product placement Limited-time offer Eye-catching displays Enticing promotions

17. Which visual merchandising elements influence your perception of a brand's quality? (Select all that apply)

High-quality materials used in displays Clean and well-maintained store Neat and organized displays Attention to detail

18. What aspects do you consider when evaluating the visual merchandising of a fashion store? (Select all that apply)

Product visibility Coordinated color schemes Effective use of props Overall ambiance

19. How likely are you to recommend a fashion store with impressive visual merchandising to others?

Very likely Likely Neutral Unlikely Very unlikely

20. In your opinion, does visual merchandising play a significant role in shaping a fashion brand's image?

Yes No To some extent